So, i am currently reading “The Search” by John Battelle, and it is a pretty good book. It gives you a key insight into the lost opportunities by companies like AltaVista and GoTo, and how the world has ended up either madly in love or slightly bemused by Google.
Google are of course the darling of the search business, but seem to have lost their key starting philosophy of not selling out to the ads business, especially when you see press releases on Google moving to video ads! Though i guess the money that they bring into the company is pretty hard to turn down, especially when you are a public company.
The book also has pretty amazing ideas on convergence of search to everything, pretty radical, but i can see it happening one day.
Search is such a part of life these days, and it is embedded in nearly everything we do as human beings – search for drivers license, search for somewhere to live, search for a place to go for a beer, etc. The limits of how technology can help us to these kind of things is only held back by the discovery of taking search away from the virtual world and into the physical.
What do people think of Google these days anyway? are they the savior of the web or the curse, are they to be trusted or not? I would be interested to get some comments on that actually.
Well i am signing off for another night, lets see if i can continue the ramblings soon.
